Interneting is hard
Execution is the name of the game
This week’s sponsor is HubSpot: Check out their 2023 Marketing Predictions.
If you go on twitter or Linkedin today you will see a ton of people flexing about how they:
Scaled a business to $50 Million
Started a 1 person business generating over $3M
Grew to 1,000,000 followers on Twitter in just 3 months.
Grew their newsletter in a year to 50,000 subscribers
The list goes on and on.
Those are extraordinary results.
And here I am chugging along with my 2,407 newsletter subscribers, 828 twitter followers and 15,392 followers on Linkedin. Pathetic numbers.
What am I doing wrong that they are doing right? If only one of them would sell a course on how they did it.
What’s that you say?
They are all selling a course? All of them?!
Here is the deal - almost on a weekly basis I see the same people be outed for stealing other peoples work and selling it as their own, buying followers, over exaggerating their growth or influence.
As I saw on Google, Abe Lincoln once said “Don’t believe everything that you read on the internet.”
As a marketer it can often feel overwhelming when your campaigns don’t hit these astronomical levels. So it is natural to assess what you could be doing differently. And with everyone online saying how successful they are and selling different solutions you can become paralyzed by what you should actually do.
The answer is simple. Ignore them. And execute.
I am lucky in my role as an advisor - I get to work with a lot of marketing teams.
The absolute best marketing individuals or teams in terms of driving results are the one’s who simply execute. They don’t care what influencers are selling as the cure all solution. They know their goals, come up with a plan, and execute.
They don’t waste cycles paralyzed by what to do next.
“A good plan, violently executed now, is better than a perfect plan next week” — George Patton
2023 Marketing Predictions from HubSpot
Prioritize your strategies and outperform your 2023 goals with data from over 1,600 marketers across the globe covering areas like content, social media, email, digital advertising, and influencer marketing. Plus industry predictions from leaders like HubSpot, Litmus, Rock Content and Wistia.
Hey Adam,
First of all, thanks for giving us a reminder that it's OK if we don't have as many followers as the LinkedIn "Gurus" :)
As you mentioned, most of them are trying to selling something at the end of the day.
I do want to comment on the importance of having a plan, vs having a "good" plan.
I've seen a lot of marketers who are on the other end of the spectrum, which is just as bad.
They just execute a LOT - hoping something will stick, but ultimately weren't strategic in the planning stage.
The key is finding the balance :)