Hey Adam,

First of all, thanks for giving us a reminder that it's OK if we don't have as many followers as the LinkedIn "Gurus" :)

As you mentioned, most of them are trying to selling something at the end of the day.

I do want to comment on the importance of having a plan, vs having a "good" plan.

I've seen a lot of marketers who are on the other end of the spectrum, which is just as bad.

They just execute a LOT - hoping something will stick, but ultimately weren't strategic in the planning stage.

The key is finding the balance :)

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Yes. Winging it and just doing a lot of things is also a horrible recipe.

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