There is one certainty in life and in marketing - change. That change represents a tremendous opportunity for some and a tremendous disadvantage for others - all depending on how you approach it. Think back to over ten years ago - most content was gated. TikTok didn’t exist. Instagram had just been acquired by FaceBook (now Meta) and you couldn’t even advertise on it. Chatbots were not a thing. Neither were reviews on G2. Neither were podcasts in B2B. I could go on and on. The tactics, playbooks, technology available and overall landscape is constantly changing in Marketing.
Change is Inevitable... Growth is Optional
Change is Inevitable... Growth is Optional
Change is Inevitable... Growth is Optional
There is one certainty in life and in marketing - change. That change represents a tremendous opportunity for some and a tremendous disadvantage for others - all depending on how you approach it. Think back to over ten years ago - most content was gated. TikTok didn’t exist. Instagram had just been acquired by FaceBook (now Meta) and you couldn’t even advertise on it. Chatbots were not a thing. Neither were reviews on G2. Neither were podcasts in B2B. I could go on and on. The tactics, playbooks, technology available and overall landscape is constantly changing in Marketing.