Your Tech Stack is bloated

3 Tools to lower your costs

This Week’s Sponsor: The Peak Studio

Get the free cheat sheet from The Peak Studio to learn the seven big reasons why people unsubscribe — and what to do about each one.

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"I remember when a loaf of bread cost 10 cents in 1935" My Grandpa

"I remember when gas was 35 cents a gallon in 1970." My Dad

"I remember when marketers spent $100k a year on their tech stack" Me.

Over the last few years Start-ups, and as a result Marketers, have been flush with cash. They ramped up spend in programs, headcount and with that their tech. ABM tools, expensive ad management platforms, data appending, Lead scoring models, attribution software. Marketers bought it all.

Never bothering to measure the usage or impact of these products or how it was making them better or more efficient.

Until now... We have seen tons of companies cut program spend and headcount and over the course of this year, as those annual contracts expire, we are going to see the same cost cutting in the tech stack.

It's going to be a rough year for all those companies who have been jacking up pricing blindly by 30% YOY.

But don't expect Marketers to abandon tools all together, instead they are going to find the low cost options that do 90% of what they need anyways or new creative ways to tackle these problems.

Here are 3 of my absolute favorite low cost tools to leverage:

Wynter - Do better message testing, faster.

• Gone are the days of running messaging tests through expensive paid campaigns, or curated panels that take months to assemble and thousands to run. With Wynter you can run message testing for under $1,000 and get feedback in less than 36 hours.

PhantomBuster - Better data at a fraction of the cost.

• Companies spend thousands to append data through tools like Clearbit. Instead leverage PhantomBuster for just $112 a month to get data from almost any social platform and automatically append it to your CRM.

Hyperise - personalize anything from images to videos

• For just $99 you can integrate Hyperise personalized images with your existing outreach tools and website, for seamless Hyper-Personalization. Other personalization tools run well over $1,000 a month.

Have a tool you are looking to replace this year? Simply reply to this email with the tool, what you use it for and how much you are spending on it and I’ll reply back with a better and more low cost alternative for you.

Hope that helps some of you.

Thanks for reading!

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This Week’s Sponsor: The Peak Studio

7 reasons you’re losing newsletter subscribers—and what to do about it

It's never fun when someone says “thanks, but no thanks” to your newsletter.But if you’re getting a lot of unsubscribes…the good news is, you can fix it. 

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