There’s no shortage of hot takes on LinkedIn right now.
Everyone’s got “the playbook.”
Everyone’s an expert.
And every post sounds like gospel.
But here’s the truth:
The only way to know what actually works for your company is to try it.
Run the test. Ship the campaign. Do the thing.
Because what worked at your last company might flop at this one.
And what flopped for someone else might be your biggest growth lever.
Marketing isn’t about copying tactics.
It’s about:
→ Understanding your customer
→ Running smart experiments
→ Doubling down on what moves the needle
The best marketers aren’t the ones with the loudest takes, They’re the ones in the trenches, learning by doing.
So yeah, learn from others. Get inspired. But don’t confuse borrowed playbooks with strategy.
Thanks for reading,
Adam