Violently Executed
Forget perfect.
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Struggling to build an end-to-end SaaS content strategy?
As growth-stage content leaders, you’re juggling research, strategic decision-making, process development, execution, repurposing, and reporting. That’s a lot of code-switching and pressure to stay organized. Break the process down into manageable parts with our free guide.
I love quotes.
One of my favorite quotes is:
“A Good Plan, Violently Executed Now, Is Better Than a Perfect Plan Next Week.” George S. Patton.
This is especially true when it comes to the world of SaaS.
The reality is it is extremely rare to have an advantage on your product. Most companies are in super crowded spaces and as much as the technical founder might not believe it, most are all just chasing feature parity.
Even if you do have a feature or two that sets you apart, it is most likely not enough for the buyer to care about.
Marketing and sales isn't much different.
Every company is running ads on LinkedIn, creating blog posts, doing outbound, etc. Everywhere you look is awash with content, making it hard to break through the noise.
Every single marketing and sales channels is incredibly crowded and saturated.
So the path to success in any channel is usually found by discovering a lane that helps you stand out. Content that is a little bit different than most are creating. An outbound campaign with a unique offer. A subject line that just hits and drives open rates and conversions through the roof.
If everyone is doing X, often the differentiation lies in how you do X or maybe even in trying Y.
The point is, it is rare it is just one thing that helps you get to success on your GTM strategy. It is often the collection of a lot of small wins.
One of the surest ways to ensure you get a lot of small wins is to ship at a fast pace. To execute violently.
The companies that struggle with growth typically aren't because they have a bad marketing strategy but instead they are slow in executing it.
They spend weeks and months debating if they should even do X differently or if they should even try Y. As a result, they are slow to get learnings and slow to find those small wins which eventually add up to the big wins.
So, if all the products are the same and all the marketing channels are the same, it really comes down to a game of execution.
As Patton says, “A Good Plan, Violently Executed Now, Is Better Than a Perfect Plan Next Week.”
Thanks for reading - Adam
Struggling to build an end-to-end SaaS content strategy?
As growth-stage content leaders, you’re juggling research, strategic decision-making, process development, execution, repurposing, and reporting. That’s a lot of code-switching and pressure to stay organized.
Break the process down into manageable parts with our free guide.