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Turns out Billy Joel was right.
It's all just a matter of trust.
This Week’s Sponsor: UserEvidence
Turn happy customers into your best sellers: Buyers trust their peers more than ever before. UserEvidence automates social proof like case studies, testimonials, and quantifiable product stats.
Meet Joe - he posts about sales tips daily so you can crush it just like he does. According to his social posts he is at 125% of his annual quota through Q3.
Reality - Joe was actually let go last month as a low performer and is looking for their next role.
Meet Amy - she is a soloprenuer who routinely flexes how much revenue she makes from all her side hustles and how she is at capacity with clients.
Reality - Amy pinged me last week asking if I knew anyone hiring full time for roles because she her income is so unstable.
Meet CompanyX - they just shared how they are on the inc 500 fastest growing company list and routinely share out their best practices for scaling.
Reality - the company growth has halted, they let go of 50% of their sales team and have no idea how to get growth back on the track.
Meet Ted - He wrote a killer post on Linkedin about copywriting, positioning himself as the expert that got over 1,500 likes and 1,000 comments.
Reality - he stole the actual content from another copywriter, re-worded some small parts and posted it as his own.
These are fake names but all real people and real scenarios I’ve encountered the last few weeks alone. These scenarios play out in larger more public forums like the Bolt meltdown from last year. But what many people don’t realize is that for every Bolt, there are thousands of companies and people deceiving people on big and small things online on a daily basis.
What you see online is not reality.
So you might be thinking - who cares? Where is the harm in someone hyping themselves up into something they aren’t.
Well, it boils down to one word: Trust.
Trust is the foundation of any meaningful relationship. It's what makes people feel safe, valued, and respected. And in the business world where everyone can claim anything it seems, trust is only going to grow in importance as a differentiator for success. Think about it:
Why do you choose to buy from one company over another? Most likely because you trust the company and the rep you are working with.
Why would a company hire you? Because they believe and they trust, that you can deliver what you promise.
And why would employees stick around, give their best, and follow you? Because they trust in your leadership.
All the people and companies I mentioned not only betray the trust of their followers, clients, employees and peers but also set themselves up for future failure.
Because when people find out the truth – they will have lost much more than just credibility. They will have lost the trust of those who once believed in them. And the worst part they might not ever even realize it.
Trust matters. A lot.
Treat it with the respect it deserves, your future growth probably depends on it.
Thanks for reading - Adam.
Turn happy customers into your best sellers
Buyers trust their peers more than ever before. UserEvidence automates social proof like case studies, testimonials, and quantifiable product stats.