This is This

This ain't something else.

If you haven’t ever watched the Deer Hunter - stop what you are doing and go watch it.

There is a great scene in the movie:

“See this? This is this. This ain't something else. This is this.”

Marketing today seems to be filled with never ending arguing about the concepts, labeling and approaches to marketing.

• Dark social or hard attribution

• First touch attribution vs last touch vs self reported?

• Product led growth or Community led growth or whatever _____ led growth term that someone on Linkedin invented.

• Demand Capture or Demand Generation?

• High Intent content vs thought leadership content

I could go on and on.

Marketers - You have lost the plot.

While it makes for interesting fodder on social - what approach you take and the minutia of how you label things in marketing doesn’t matter. And on top of that no one in the company cares, definitely not your CEO or the Board.

They care about revenue growth and how marketing is impacting that.

So as long as you're able to tie back your marking activities to that, the makeup of your marketing or how you label things doesn’t matter.

Growth is Growth.

This is This.