Pssssst... I heard a rumor
Apparently Marketing is supposed to be efficient.
In case you somehow missed it, 2023 is the year of efficient and smart growth. Gone are the days of lavish marketing budgets and frivolous spend.
Which for the right companies with the right marketing leaders, they just gained a huge advantage.
They were built for this. Love doing more with less. Being scrappy and out -creativing the competition.
But even with the scrappiest marketer there is one huge mistake many inexperienced ones make in their strategy that guarantees they will struggle in today’s climate of efficient growth…
They don’t focus on what happens when things don’t go as planned.
- The 80% of people who don’t convert in a trial.
- The 30% of people who no show demos
- The 75% of opps that were lost
- The exec who no-showed your ABM event.
That’s where the big opportunity lies to make your funnel more efficient. By squeezing more juice out of what you already have you increase the efficiency of your current funnel and also set it up for greater success when it is time to scale these campaigns.
Run at those problems. Build campaigns around solving them.
Efficient growth isn’t about what you are spending to acquire a lead.
It’s about how efficiently you can acquire a customer.
As Mike Tyson said “everyone has a plan until they get punched in the face.”
So an offer for all of you - reply to this email with the part of the funnel you are trying to optimize and I'll shoot you back a growth idea or two for how I would tackle it.
Thanks for reading!