"Nothing is Original"

Especially if you do this

We have lost the plot. 

Everyday I see posts on Linkedin and Twitter of people giving away their playbook on how to grow their social following.

This one in particular stood out: 

• Find the top 10 influencers in your niche.

• Bookmark their 10 mosts popular posts.

• You now have 100 posts and formats you can just copy. 

🤌 They even added a “PS - Nothing is 100% original, so get over yourself.”

The post  had over 2,000 likes and tons of comments praising the genius system. 

I even saw one that said “Stealing from 1 is plagiarism. Stealing from 100 and adding your own touch to it is Creativity.”

God help us all. People have lost the plot. 

The purpose of building a personal brand is to actually showcase who YOU are, YOUR opinions, YOUR thoughts or YOUR expertise in an industry. 

You are being sold modern day Snake Oil. The cure to growing your personal brand.

And the people selling it to you are selling ghostwriting, playbooks and courses and benefit from you buying into this belief that they have the magic cure. 

Stop listening to them.

People see through the generic pithy Social Posts. 

The only thing you showcase with this approach is that you are basic. Just like everyone else, another voice sharing then same generic thought or “hot take” we have all heard and seen a million times. 

The only cure is to building a meaningful personal brand is to actually be you. 

And there is no playbook or course or ghostwriting that can teach you that. 

So this week go post something original with your own opinion. 

Know someone who is dropping some actual original content? Tag them here.

Thanks for reading!

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2024 Planning is coming up!

On September 20th, I am teaming up with Brad Rosen to share our expertise from scaling the GTM machine at G2 together, as well as all the learnings we’ve gathered from working with hundreds of B2B clients since.

We will cover:

• Revenue modeling best practices

• Which revenue / growth rate do you use as a baseline for next year 2022 or 2023?

• What type of scenario planning should be used and how do you best prepare for any economic outcome?

• How do you balance ambition with caution?