Friday Growth Note

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Marketing can only be understood backwards

adamgoyette.substack.com

Marketing can only be understood backwards

The Friday Growth Note is back!

Adam Goyette
Aug 5, 2022
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Marketing can only be understood backwards

adamgoyette.substack.com

One of the simplest ways to move forward effectively in Marketing is to reflect on the past. Making reflection a part of my work habits has been the biggest unlock in my career.

Reflection helps me understand why campaigns were successful or not; helps me make sense of the projects I am working on now; helps me come to better decisions and focus my energy where it should be.

So what do I mean by reflection? Do I sit by a lake for hours in quiet stillness? No, although that sounds amazing.

I bake it into my daily, weekly and monthly habits.

- Daily - I am reflecting on what I was supposed to do yesterday, what got done, and where do I need to focus today.

- Weekly - I review past week performance against my goals, how I am pacing for the month and make adjustments based on the data I am seeing.

- Monthly - I zoom far out. How did last month end versus where I wanted it to? Be brutally honest about what went well and what didn’t and the reasons for that.

When I was part of marketing teams building this accountability in was easier. Having just started my own single person business - this feels a lot harder as I realized the blame for what went wrong is going to be 100% on me every single time.

One of those reflections this month was I dropped the ball on this newsletter. I spent over a year growing this newsletter to over 2,000 subscribers and then just stopped. Life got in the way is what I told myself, but I shouldn’t have stopped. But we are back now, reflecting, making adjustments and publishing every Friday.

Thanks for reading!

Adam

PS - Special thanks to Joel for the kick in the ass to bring it back.

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Marketing can only be understood backwards

adamgoyette.substack.com
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