This is bang on. To add on to what you spoke to at the end, I’ve been framing everything we do as a GTM ecosystem internally where each dept, team, channel, and touchpoint, when done WELL (big emphasis on that), become positive force multipliers for one another and increase the likelihood of the result we seek (purchase).
But on the flip side of that is that when each of those operate in siloes or are done POORLY (think: the BDR who “triple taps” you and has you furious), also create force multipliers, but are negative and make it incredibly difficult for the next items to break through due to the “bad taste” left in your mouth.
Great stuff here dude. Glad you’re back to writing 💪
"positive force multipliers" love the way you frame that and agree 1000% - Channels by themselves in isolation rarely will get the most outcomes - it's only when you do all of them in orchestration.
This is bang on. To add on to what you spoke to at the end, I’ve been framing everything we do as a GTM ecosystem internally where each dept, team, channel, and touchpoint, when done WELL (big emphasis on that), become positive force multipliers for one another and increase the likelihood of the result we seek (purchase).
But on the flip side of that is that when each of those operate in siloes or are done POORLY (think: the BDR who “triple taps” you and has you furious), also create force multipliers, but are negative and make it incredibly difficult for the next items to break through due to the “bad taste” left in your mouth.
Great stuff here dude. Glad you’re back to writing 💪
"positive force multipliers" love the way you frame that and agree 1000% - Channels by themselves in isolation rarely will get the most outcomes - it's only when you do all of them in orchestration.
Makes sense.