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Do G2 Reviews Matter Anymore?
“Do G2 reviews matter anymore?” I got asked this recently by an early stage founder recently.
And every few months I see random hot takes on Linkedin from people bashing them for the fact that it seems like every company in SaaS has some sort of G2 badge.
So, do they still matter? Is it worth driving customer reviews? Should you add your badges to your homepage?
Well as someone who used to work there, I might be biased, but my answer would be absolutely they still matter and for one major reason:
G2 is just another form of social proof, the same way testimonials, customer logos or case studies are. You wouldn’t ever say those don’t matter anymore. And last time I checked Social proof still is one of the most important factors driving customer conversions today in all of it’s formats:
Online reviews and ratings: According to a survey by BrightLocal, 93% of consumers say that online reviews impact their purchasing decisions.
Expert endorsements: A study by Nielsen found that 83% of respondents trust recommendations from people they know, while 66% trust consumer opinions posted online, such as reviews and ratings.
Social media influence: According to a report by GlobalWebIndex, around 28% of social media users claim that social networks play a role in their purchasing decisions.
Testimonials and case studies: A study by B2B Content Marketing found that 88% of B2B marketers believe that case studies are effective.
Number of users or customers: A study by Trustpilot showed that 62% of consumers are more likely to do business with a company if they know it has a large customer base.
So whether it is G2 Badges, the new enterprise logos you landed, the number of people subscribed to your newsletter, or the customer testimonial, just make sure you are using some sort of social proof to help drive conversions.
In a world of AI and ChatGPT generated everything people are only going to rely more on what they can trust the most - other people.
Thanks for reading!