Are you an artist?
The power of constraints
One of the most amazing things about a start-up is the endless ways they can scale.
Know what the worst thing is?
The endless ways in which they can scale.
Especially for companies just starting out. How do you decide how to scale your company?
How do you make decisions and prioritize when there are countless examples of companies in every space that scale through content, social, paid ads, SEO, events, product led, sales led, etc etc.
So many paths to choose from, where do you even begin?
The answer is to start thinking more like an artist.
"The enemy of art is the absence of limitations." - Orson Welles
This truth is having constraints is an important part of any creative process. By working within certain boundaries, you are pushed to think more critically and creatively, ultimately producing more meaningful and impactful work.
It turns out that constraints actually fuel growth and innovation in art rather than hinder it.
The same applies to start-ups.
Companies very rarely are without limitations despite what it might feel like.
Limitation - You only have 12 months of runway.
Limitation - Paid spend in your category is dominated by companies who have 50x your budget
Limitation - The audience you are targeting isn’t on TikTok or Instagram.
Limitation - Your price points can’t support the cost of a sales team on top of it.
So if you are unsure where to start, start by writing down your limitations. It will help you quickly focus in on what can have the biggest impact on your business. In other words, embrace your limitations and use them to your advantage. By doing so, you can create a clear path for your company's growth and success.
Remember, every start-up is different, and there is no one-size-fits-all solution to scaling but figuring out your path is the fun part.
Just don’t try to do it all.
Thanks for reading!
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