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99% of People aren’t using Social Media the wrong way…
Last week I saw a post on Linkedin from someone who is a ghost writer for social media accounts.
They gave away their playbook:
Find the top 10 influencers in your niche.
Bookmark their 10 mosts popular posts.
You now have 100 posts and formats you can just copy.
They even added a “PS - Nothing is 100% original, so get over yourself.”
The post at the time of writing this had over 2,000 likes and tons of comments praising the genius system.
I even saw one that said “Stealing from 1 is plagiarism. Stealing from 100 and adding your own touch to it is Creativity.”
God help us all. People have lost the plot. The purpose of building a personal brand is to actually showcase who YOU are, your opinions, your thoughts or your expertise in an industry.
You are being sold modern day Snake Oil - “The cure to growing your personal brand.”
And the people selling it to you are selling ghostwriting, playbooks and courses and benefit from you buying into this belief that they have the magic formula.
Stop listening to them.
People see through the generic pithy Social Posts. The only thing you showcase with this approach is that you are indeed just like everyone else, another voice sharing then same generic thought or “hot take” we have all heard and seen a million times.
The only actual cure to building a meaningful personal brand is to be you.
And there is no playbook or course or ghostwriting that can teach you that.
So this week go post something original, your own opinion and if you do please tag me in it - I’m sick of seeing the same 100 posts over and over.
Thanks for reading,
PS - Want a course that actually will help you? My good friend Eddie Shleyner of Very Good Copy just launched his new copy writing masterclass where he gives away the playbook on how to increase your landing page conversions 3x. Check it out!
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