3 Keys to Marketing Leadership
I have spent a lot of time in my career coaching.
Coaching junior marketers on what it take to become a VP or CMO.
Coaching founders on what they should expect from their marketing teams and leaders.
I have seen a lot of people succeed getting this right. To be a great marketing leader you have to do a lot of things right. Grow revenue, build a strong team, help build the company strategy and a whole slew of other things.
All the great marketering leaders I know though usually all share these 3 traits :
They Make Things Simple Not Complex
Too often, when a new VP or leader assumes their position, they fall into the trap of complexity.
Wrongly believing that intricate strategies and convoluted approaches equate to effectiveness and showcase their expertise.
They confuse the team, struggle to get buy-in, are slow to deliver results and create extra work.
Great leaders, on the other hand, know that adding layers of complexity isn’t the answer and focus on taking a challenge, breaking it down, and presenting it in a way that empowers their team to face it head-on.
Because when we make things simpler, we make them more understandable, more approachable, and ultimately, more achievable.
They Are Learners
As leaders, we must always be curious, exploring new possibilities, methodologies, and tech. This is especially true for marketers where the landscape is changing faster than ever.
With AI new tools or ways of building emergeing daily, leaders have to be flexible and adaptive. The curiosity to discover these new avenues and the initiative to explore them is what separates good leaders from great ones.
Today's hot tactic can become tomorrow's old news, and it's our job to stay ahead of this curve. A leader who stops learning is a leader who stops leading.
They Act With Urgency
Speed is one of the most talked about things in start-up culture. But why speed is even important for start-ups?
Working at a Start-ups is like being an explorer. They are in constant search of finding things. Finding product market fit, finding acquisition channels, finding the right verticals to target, finding the right messaging to use.
The known and predictable realities of their business are often very small.The unknown however is vast and often where all of the big opportunities lie. And this is why speed is so important.
Embracing speed allows Great leaders and their teams to try things at a faster pace - shipping new campaigns, testing marketing channels, testing messaging variations, designs etc.
The faster they can get to answers, even when the answer is failure, the closer they are to finding success. To finding the big opportunities for their businesses.
Thanks for reading!