28 Days to Panic Mode!!
This Week’s Sponsor: The Peak Studio
Get the free cheat sheet from The Peak Studio to learn the seven big reasons why people unsubscribe — and what to do about each one.
Q1 will be wrapping up for a lot of companies in just 28 days.
And unfortunately for a lot of companies in tech - they are already behind the number and have an uphill climb in order to hit their goals for the year.
Add on the fact that a lot of companies also backload their growth plans to try and give themselves some time to get momentum, and the climb just got a lot steeper.
Here are 3 simple things you can do to get back on track:
Cut things that don’t matter:
Let’s be honest there are a lot of things right now your marketing teams spend time on that just aren’t adding value. One of the best ways as a leader to help your team is give them the permission and confidence to say no.
Say no to you as the leader.
Say no to the founder.
Say no to meetings that should have been an email.
Easier said than done. But often times if you ask a marketer on the team “What are the 3 most important things we can do to hit our growth goals?”. They won’t hesitate to answer. Then compare that with the list of things they are involved in.
Cross department meetings.
Managing old legacy processes
Creating updates and documentation no one reads.
For the next quarter - cut it all. Anything that doesn’t impact the 3 most important things takes a back seat, even if the request is coming from you the leader. You will quickly find that most of those other things actually matter very little to your growth.
Optimize your existing funnel:
I know what you are thinking - “Optimize my funnel? Where would I even start?”
In marketing there are a million metrics. So which ones actually matter? The answer - it depends. But finding out which ones to focus in on is actually quite simple.
Define the success metric you want from whatever funnel you are trying to fix - it could be marketing pipeline, it could be revenue, it could be newsletter subscribers. Then simply reverse engineer how people get there. Measure the conversion path from one stage to the next.
Look for the biggest friction points along the way - those are the marketing metrics you should focus in on and attempt to improve. Those are the metrics that matter, until they don't.
Stand out:
We talked about it in the newsletter last week. But one of the easiest ways to stand out - is to just do things differently. Look across your space and at the playbooks everyone is running. You will notice something amazing - they all likely look the same. Webinars on the same topics, similar blog content, similar ad creative.
Identify where you have an opportunity to stand out from the crowd and don’t be afraid to try something completely different than what everyone else is doing.
Hope that helps some of you.
Thanks for reading!
This Week’s Sponsor: The Peak Studio
7 reasons you’re losing newsletter subscribers—and what to do about it
It's never fun when someone says “thanks, but no thanks” to your newsletter.But if you’re getting a lot of unsubscribes…the good news is, you can fix it.
Get the free cheat sheet from The Peak Studio to learn the seven big reasons why people unsubscribe — and what to do about each one.
… And turn your company’s newsletter from a drag to something to brag about.